“There are no such things as bad ideas.”

Whoever invented that statement has never watched an infomercial.

There are plenty of bad ideas. The essence of this statement is that bad ideas can lead to good ones. Unfortunately, we either disregard someone’s bad idea altogether or we embrace it, because we’re stupid and don’t realize how bad it is.

Caterpillars can be wrapped in cocoons and made into butterflies. Here are 5 tips for responding to bad ideas:

1. Look past the book cover.
Ask for clarification of the idea. You may discover the idea is better than you thought. Most ideas are initially presented quickly, leaving out much information. The initial pitch is like a book cover. It’s a quick title and subtitle attempting to persuade you to open the book and see what’s inside. As we know, you can’t always judge a book by it’s cover.

2. Try a horse of a different color.
Don’t pitch out the idea completely. Maybe you still use a horse, just change the color. Ask if there’s a way to tweak the idea to overcome objections you may have. Example: “This seems cost prohibitive. Is there a way to do this without incurring so many expenses?”

3. Store nuts for winter.
Maybe I should say, “Store nutty ideas.” Preserve the ideas, even temporarily. If you’re in a meeting, write it on a white board. If the idea was emailed to you, save the email for later. Get away from it for a bit, then come back to it. You may see it in a whole new light.

4. Ask for more bullets.
If you criticize someone’s initial idea(s), you’re taking the gun out of their hands with bullets left in the chamber. Even if their first idea is idiotic, don’t respond hastily. State something like this: “That’s an interesting idea and I want to talk about it more. Before we do that, did you have any other ideas to discuss?” This can’t always be your response or it will be a formula easily recognized as, “That’s pretty lame, but let me patronize you before I tell you so.”

5. Identify Bad Guys vs. Daredevils
Maybe you don’t like the idea because it’s risky. Perhaps the idea is truly good, but carries risk that’s uncomfortable for you. If so, then ask yourself if the idea should be made “safe”… or if you should embrace the risk. You may be surprised by the answer.

There are plenty of bad ideas out there, but these five tips may help you find the beautiful monarch lying dormant inside the worm.