The latest assertions on how we can bend workplace culture toward greater creativity and innovation.
... when you can simply advertise with Blue Sheep? I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand), product,...
Sex sells. I won't deny that. It does. But sometimes we mistake that to mean selling sex works. I'm sure you either saw or heard about the basely provocative GoDaddy ads over the last 2 years. I'm also sure that they saw some increase in sales just because of the PR...
$1 a month to save someone's life? Blogidarity thinks so. Sometimes, the simple ideas are the most powerful. If you agree, you can donate on their homepage.
Megan Casey is Editor-in-Chief of Squidoo. She also has a rather good blog called First Thing Monday. My guess is if you like business books, you'll like First Thing Monday. Check out her post on Athletes vs. Dieters (not what you think) to see what I mean. Megan also...
... jumboSHRIMP Marketing johnmoore of Brand Autopsy has made a condensed version of his jumboSHRIMP Marketing presentation available on YouTube.com. This is a truncated version of what he presented to our seminar for the Business Marketing Association Tulsa Chapter...
Well, I'm a day late in celebrating the first anniversary of Casual Fridays. I have learned so much through the last year of blogging here. I hope you've found it beneficial to drop in each week. The next year will be much different and I'll have some exciting news to...
I am trying to find a story that I briefly heard on NPR news. Basically, it was about Jewish children separated from their parents during the holocaust. It included a story of one young man who was waiting to be reunited with his parents. He was shaking like a leaf as...
David Maister points out why he says training is useless. He sums it up: So, let’s summarize, I say. You’ve chosen people who don’t want to do the job, who haven’t demonstrated any prior aptitude for the job, and you are rewarding them for things other than doing the...
According to the gamer blog Kotaku, Burger King is developing a campaign to offer BK-branded video games to customers for approximately $4 each. Apparently, the campaign will include three Xbox/Xbox 360 games in different game genres: fighter, racing, and action...
In working with a client I have been asking the question, "Why do your customers remain loyal?" I've gotten different answers for what is at the top of the list. But there is something consistently at the bottom: Consistency and reliability. Consistency is not seen as...
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