Lessons Learned from B2B 2006: Part 1

Well, Wednesday was a huge highlight of the year for me. I helped present the BMA Tulsa / OSU annual seminar. The speakers were great and included John Moore (johnmoore) of Brand Autopsy as well as some very impressive local speakers. I was blown over by these guys. There were SEVERAL “Aha” moments for me. ...

Marketing Mindset Mashup 1

johnmoore of Brand Autopsy referred to a NY Times article in his post, Harvesting Collective Genius. The article outlines how Rite-Solutions uses an internal stock exchange for the submission of ideas in which employees invest part of their allocated $10k fantasy funds. johnmoore also quotes from the book, Ideas are Free, mentioning the ideal that ...

Big Ideas vs. Big Distractions

What is the big idea in what you do? In why you do it? In how you do it? Ask most business people those three questions and you get three answers: Money Money Money And those answers happen to be: Wrong Wrong Wrong Money is the sustainer. It allows you to accomplish the big idea, ...

Upgrading

I’ll be upgrading from WordPress 2.0 to 2.2 today. So, if you experience hiccups in your hopefully usually excellent Casual Friday experience, I ask for grace. Trackback spam is getting cumbersome. Update: You can now click on the header to return the main page of my blog. I’ve been trying to make that happen for ...

4 Things to the Power of 10 7

Good ol’ Michael Wagner of the White Rabbit Group has apparently tagged me via his Own Your Brand! blog. In the 4 Things Meme, Michael says he hoped I would accept to do this because of my servant’s heart. When someone says that about you, how do you say no… without contradicting him? Besides, it ...

Humble Marketing

This is probably less insight, and more of just a flippant observation. My wife and I were watching some college basketball last night. During which, we saw an ad for Carrabba’s, one of our favorite places to eat. Toward the end of the commercial, Johnny Carrabba says, “This may be the best Italian food you’ve ...

Class Starts Today 2

While I’m out of my typical Friday funk, I might as well post this since it is time-sensitive. Business Week has put together a couple of free online courses. If you’re interested in professional development, you might want to take a look. I’m brushing up for a presentation next month, so I ‘enrolled’ in the ...