by dustin | Sep 30, 2005 | Advertising, Unconventional Marketing
In discussing the placement of media planning (whether with ad agencies or with media services agencies) a recent Ad Age article (free subscription required) gives a great quote. Anomaly’s new-business director, Jason DeLand, said the firm has turned down a number of...
by dustin | Sep 30, 2005 | Business Management
I dropped in on Pause, my guilty pleasure, and Jory has posted her take on Randall Rothenberg’s interesting article in Strategy+Business. Like Jory, I was taken back by the article and left feeling like it challenges a lot of what we’ve learned from Seth...
by dustin | Sep 30, 2005 | Branding, Business Management, Personal Brand
Last weekend I met with some friends for a little retreat. We reflected on life and looked at how our passions and experiences might be indicating purpose for our lives. As we shared our lives with each other I thought about how I wouldn’t want to do what they...
by dustin | Sep 23, 2005 | Marketing
OK, fess up time. I’m a Taco Bell junkie. Also, for some strange reason I really like the phrases on the sauce packets. Several of the phrases are cute and clever. I’m just surprised you can’t submit suggestions for phrases on Taco Bell’s...
by dustin | Sep 23, 2005 | Branding, Marketing, Personal Brand, Purpose, Society
Why do you do what you do? There’s a question to ask often and answer honestly. Two reasons: Understanding what drives you can help direct/redirect your decisions. You might ask why you chose your current occupation. In answering that question, you can discover...
