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Why Hire Pros?

I have a friend who owns a restaurant business. He does all his own marketing and advertising… and he’s quite good at it.  It’s really fascinating to see what he comes up with and how tightly bound it is to his objectives and his brand.  Part of the...

Pick a Fight

In her book The Creative Habit, Twyla Tharp gives several creative exercises. Creative Exercise #16 is Pick a Fight Tharp states that “Creativity is an act of defiance.” What are you defying?  Are you willing to defy your usual route to the office and see...

New Look

I just haven’t been happy with the look & feel of the blog lately. Trying out some new skins.  Maybe if I get the right theme going, I’ll blog more often. 🙂

Here’s a quick brainstorming tip. Next time you’re stuck on predictible, unoriginal ideas, try this: Think 180°. Ask yourself, “What is the LAST thing I would do in this situation?” or “What is an idea opposite of these?” Make a...