The Elephant and the Fruit Fly

There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better. But what if the key indicator of ...

When We Repeat…

When we repeat something, people remember it. When we repeat something, people remember it.  When we repeat something, people remember it. When we repeat something, people remember it. It also sets them up to notice something different. When we repeat something, people remember it. When we repeat something, people remember it.  When we repeat something, ...

Insight vs. Incite

As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite. Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent?  Or does it simply stimulate something you’ve always believed?  Does it stir emotions and feelings?  Or does it change the ...

Effects of Collaboration vs. Conspiracy 2

Alex requested I expand on the effects of collaborative communication vs. conspiratorial communication Collaboration creates teams of teams. Organizations that encourage collaboration will see greater interdepartmental and interorganizational teamwork. A sense of interdependence creates a desire to involve others in on the work at hand. Conspiracy creates lines and sides. Information is held in silos. ...

Conspiracy vs. Collaboration 5

Conspiracy vs. Collaboration
There are two models of communication at play today. Conspiracy or Collaboration There are times when conspiracy is a necessary evil. Most of the time though, conspiracy is a detriment to our relationships. It limits us and pits us against one another. Which do you use in your business? … in your church? … with ...