What to Do When Your Message Falls on Deaf Ears

What to Do When Your Message Falls on Deaf Ears
Years ago, I was invited to speak at a conference. My topic was internet marketing, but I realized this particular industry was not known for being tech savvy. I asked whether attendees would have websites to improve or if they would be wondering why they should start an online presence at all. I was assured ...

Cheerleaders, Hecklers and Coaches: How to Encourage Teamwork

Cheerleaders, Hecklers and Coaches: How to Encourage Teamwork
Your team has been slaving away on a presentation for weeks. One of your colleagues has continued to drop the ball… time and time again. At this point, time is the one thing you’re running out of. Well, that and patience. Now you have a choice to make. You have to respond, because you can’t ...

6 Destructive Habits in Team Meetings

6 Destructive Habits in Team Meetings
People are imperfect creatures. Most of the time we manage to keep these flaws from being obvious. But in a group where personal agendas are at play and motives are suspect… our dysfunction can shift into overdrive. I’ve been in several team meetings – with coworkers, clients, boards, committees, volunteers – and every one of ...

5 Conversation Killers You Can Avoid

5 Conversation Killers You Can Avoid
Dinner guests came over to our home recently. We talked while preparing food and by the time we sat down the conversation was in full swing. Someone asked about a project I had been working on and I began sharing details. Lots of details. Over the course of a few minutes, I took the dull ...

The Elephant and the Fruit Fly

There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better. But what if the key indicator of ...

When We Repeat…

When we repeat something, people remember it. When we repeat something, people remember it.  When we repeat something, people remember it. When we repeat something, people remember it. It also sets them up to notice something different. When we repeat something, people remember it. When we repeat something, people remember it.  When we repeat something, ...

Insight vs. Incite

As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite. Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent?  Or does it simply stimulate something you’ve always believed?  Does it stir emotions and feelings?  Or does it change the ...