by dustin | Jun 25, 2005 | Business Management, Marketing, Product Management
Seth Godin has displayed four curves depicting typical product life cycles. He’s asked for names for each. Below, I’ve given my titles, descriptions, and names for each curve: The Phenom Unusually talented and charismatic with incredible exposure. But...
by dustin | Jun 24, 2005 | Marketing, Series - Marketing Like an Actor
Brian Carol of B2B Lead Generation Blog talks about events in his podcast, How Trigger Events improve Lead Generation. It’s a great example of paying attention to events as I discussed in Marketing Like an Actor – Events. Brian also gives some great...
by dustin | Jun 24, 2005 | Uncategorized
Aaron at Confessions of a Brand Evangelist posted about “Word of Weather” today. No brand has word of mouth like the weather. Everyday, people everywhere are always talking about the weather. Why? What can we learn from “brand weather”? Talking...
by dustin | Jun 24, 2005 | Branding
R. Todd Stephens, Ph.D. made a comment concerning the 5 Es of branding. Don’t you love a doctor who makes house calls? He was curious how the 5 Es would apply to your personal brand, and whether all of them actually would. I think they all still apply. You must...
by dustin | Jun 24, 2005 | Blogging, Technology
If you’re a blogger, you should know about Technorati. If you’re a marketer, you should know about it as well. Technorati is an online search engine for blogs. For a blogger, you can log in and see who is talking about your website and who is linking to...
