by dustin | Jun 3, 2005 | Design
Seems like everyone is getting into the “act” today. Author Dan Pink wrote a short article for Fast Company entitled How To Act Like A Designer. Stating, “If you’re in any business, you’re in the design business.” he gives 5 tips on...
by dustin | Jun 3, 2005 | Marketing
Ben McConnell and Jackie Huba point out that most of what defines today’s conventional marketing wisdom is derived from E. Jerome McCarthy’s introduction of the 4 P’s in 1960. Product, Placement, Price, and Promotion. That’s a 45 year old model...
by dustin | Jun 3, 2005 | Branding, Marketing
I’m a superhero. Don’t let the bald head and soft waistline fool you. I may not look like a superhero, but I am one. I’ve been a superhero since I was a kid, though they were humble beginnings. When I was six years old we couldn’t afford a...
