by dustin | Oct 21, 2005 | Business Management, Human Resources, Marketing
Corporate recycling programs have gone from exclusive to expected. Many companies today recycle their paper, wood products, metal, ink cartridges, computer equipment, etc.. These items are reshaped or refilled so they can be a renewable source of supply. So businesses...
by dustin | Oct 14, 2005 | Branding, Business Management, Marketing, Product Management, Unconventional Marketing
Ernie Mosteller talks about the silver bullet of advertising. Integrated agencies have sort of the right idea. Problem is, what they’re integrating is the web and traditional media. By my count, now that’s five ways to deliver an advertising message: TV, print, radio,...
by dustin | Oct 14, 2005 | Business Management, Product Management
Not the 3 Rs of education (reading, writing, and arithmetic). How are two of those “R”s anyway? The 3 Rs of business. R&D HR and PR These should be the fundamentals of any business. R&D “Never ‘ally’ with a ‘vendor’...
by dustin | Oct 7, 2005 | Personal Brand, Slide 247, Tom Peters!
Tuesday I experienced one of the… OK… THE biggest business buzz of my life. It’s not everyday that Tom Peters quotes you in his presentation. I’m still jazzed about this! But I agree with Seth, that’s what Tom does. Probably the only...
by dustin | Oct 7, 2005 | Marketing, Seth Godin, Society
I was talking with a marketing colleague, Jason, the other day about whether or not faith and advertising can coexist. I shared with him Seth’s perspective that there are no side effects, and as marketers we need to ask if we’re OK with the effects of the...
