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Innovation @ Fight Club

Brian Clark at Lateral Action put together a great list of Tyler Durden’s 8 Rules of Innovation. The list is based on statements by Brad Pitt’s character in Fight Club. Below is my favorite: Tyler’s Eighth Rule of Innovation: “This is your life, and it’s...

Innovation @ Fight Club

Brian Clark at Lateral Action put together a great list of Tyler Durden’s 8 Rules of Innovation. The list is based on statements by Brad Pitt’s character in Fight Club. Below is my favorite: Tyler’s Eighth Rule of Innovation: “This is your life, and it’s...

WOM Preso At Tulsa TechFest 08

I’ll be talking about Word of Mouth Marketing at this year’s Tulsa TechFest. You can see more info here. I’ll be speaking Friday, October 10th at 10:30 AM. One of the neat things about this event is the price of admission.  This is a non-profit event...

When We Repeat…

When we repeat something, people remember it. When we repeat something, people remember it.  When we repeat something, people remember it. When we repeat something, people remember it. It also sets them up to notice something different. When we repeat something,...