by dustin | Apr 30, 2014 | Creativity, managing people, Teamwork
Years ago, the clever word-of-mouth marketing expert John Moore of Brand Autopsy claimed Starbucks baked marketing into their business model. Starbucks helped to popularize the “New Marketing” ethos of spending marketing dollars on making better customer experiences...
by dustin | Apr 28, 2014 | Human Resources, managing people, Teamwork
You walk slowly up to the door of your business. Carefully opening the door, you try to quietly make your way to your office. Your bag gently settles onto your desk and you smoothly pull out your laptop. As you sit, your office chair makes a loud creaking noise and...
by dustin | Apr 25, 2014 | Creativity, inspiration
My college degree is in graphic design, but I took many fine arts classes as part of my degree plan. One benefit of these classes was the critique. Often, we would draw or paint for the majority of our class period, then we would post our creations on the wall. Our...
by dustin | Apr 23, 2014 | leadership, managing people, Teamwork
In 2002, I worked at a telecom company in Tulsa and we participated in an event called Corporate Challenge. It was basically a corporate olympics in which the goal of some people was to claim gold. The goal for the rest of us was to not get embarrassed. I filled out...
by dustin | Apr 21, 2014 | Communication, Marketing, Persuasion
Years ago, I was invited to speak at a conference. My topic was internet marketing, but I realized this particular industry was not known for being tech savvy. I asked whether attendees would have websites to improve or if they would be wondering why they should start...
