by dustin | Apr 7, 2006 | Blogging
The #1 search term that brings people to this blog isn’t “branding” or “marketing.” Almost 3 times more popular than the #2 search term (casual fridays) is “dentyne-ism.” I’ve never blogged about Dentyne or their...
by dustin | Apr 7, 2006 | Business Management, Ideas, Purpose, Society
In 6 quick minutes, this short film reminds me of Orbiting the Giant Hairball in stop-motion animation. I saw this years ago and recently thought to search for an online version. It is compelling. View “More”
by dustin | Apr 7, 2006 | Marketing
Bob Bly shares some points from copywriter Clayton Makepeace on why benefit headlines don’t work. He also shares a solution: address the reader’s skepticism.
by dustin | Mar 31, 2006 | Uncategorized
Well, Wednesday was a huge highlight of the year for me. I helped present the BMA Tulsa / OSU annual seminar. The speakers were great and included John Moore (johnmoore) of Brand Autopsy as well as some very impressive local speakers. I was blown over by these guys....
by dustin | Mar 31, 2006 | Ideas, Marketing, Unconventional Marketing
johnmoore of Brand Autopsy referred to a NY Times article in his post, Harvesting Collective Genius. The article outlines how Rite-Solutions uses an internal stock exchange for the submission of ideas in which employees invest part of their allocated $10k fantasy...
