by dustin | Jul 1, 2005 | Branding, Business Management, Marketing
A lot of smaller companies like to position themselves as being in a David vs. Goliath conflict with their larger competitors. We like to think that people want to root for the little guy. We also like to imply that in the end, we will stand over the fallen giant as...
by dustin | Jun 24, 2005 | Branding
R. Todd Stephens, Ph.D. made a comment concerning the 5 Es of branding. Don’t you love a doctor who makes house calls? He was curious how the 5 Es would apply to your personal brand, and whether all of them actually would. I think they all still apply. You must...
by dustin | Jun 24, 2005 | Branding, Business Management
I had a presentation this week and wanted to have nice color prints made as handouts. I decided to run over to Fed-Ex/Kinko’s and have them print out the presentation for me. I walk in the door and stand at the counter for a few minutes. One of the employees is...
by dustin | Jun 17, 2005 | Branding, Business Management, Design, Product Management
I was talking with my brother-in-law a while back and we were talking shop. He is a manager within a large software corporation. Somehow the conversation lead him to discuss how their consumer software has changed over the last few years. Over the course of time we...
by dustin | Jun 17, 2005 | Branding
I’m working on a client presentation for next week. In the process, I’ve developed what I call the 5 Es of Branding: Management must Establish the brand. Employees must Extend the brand. Customers should Experience the brand. The public should Experiment...
by dustin | Jun 3, 2005 | Branding, Marketing
I’m a superhero. Don’t let the bald head and soft waistline fool you. I may not look like a superhero, but I am one. I’ve been a superhero since I was a kid, though they were humble beginnings. When I was six years old we couldn’t afford a...
