by dustin | May 27, 2005 | Branding, Marketing, Series - Marketing Like an Actor
An actor looks for events in the scene he/she is playing. Events are changes. Could be a revelation of knowledge, a burst of anger because of careless words, or a number of other elements. I was directing two actresses this week in a training exercise. The scene began...
by dustin | May 27, 2005 | Branding, Marketing, Series - Marketing Like an Actor
Here’s a great example of marketing mystery. The box below was sent to owners of ISPs. Inside was a fortune cookie with the URL “whatsmyfortune.com” imprinted on its slip of paper. No salesheet. No business card. No fancy graphics (yikes! designers)....
by dustin | May 20, 2005 | Branding, Marketing, Series - Marketing Like an Actor
Relationship In his book Audition, Michael Shurtleff gives twelve guideposts for actors to follow in order to “get the part.” The first guidepost mentioned is relationship. Shurtleff stresses the importance of understanding your character’s...
by dustin | May 20, 2005 | Branding, Marketing
I’m sitting at my desk with a stack of industry pubs intimidating my lineup of project folders. I have a perennial backlog of marketing advice and business tip emails clogging my inbox. There seems to be an endless sea of blogs devoted to marketing and branding,...
by dustin | May 6, 2005 | Branding, Business Management, Marketing, Product Management
In our last article, we discussed the longevity of a product affecting how that product is promoted and sold. Art Kleiner wrote an interesting article for Strategy&Business concerning a product’s death cycle. Kleiner laments the decline of product quality...
by dustin | May 6, 2005 | Branding, Business Management, Marketing, Product Management
A startup has burst onto the scene with an incredible innovation! Regiats Electronics has created the GE killer. In a press release this week, the electronics and manufacturing startup announced the creation of the perfect light bulb. Coined “Reluminate,”...
