by dustin | Apr 29, 2005 | Branding, Marketing
In this BusinessWeek Online article, Gerry Khermouch makes some good points concerning small business branding. I enjoyed the article quite a bit, but felt it was too myopic. The focus was consistently placed on logos and graphic design. I don’t mind that since...
by dustin | Apr 19, 2005 | Branding, Business Management
At the Milken Institute Global Conference, Safeway’s CEO gave his reasons for reducing the company’s responsibility of health care coverage for employees. Interestingly enough, he referrenced the airline industry as a warning of where his company was...
