by dustin | Feb 2, 2007 | Branding, Personal Brand
If I asked you to name a brand you might mention Coca-Cola, Nike, Apple, or Starbucks. But what is a brand? It’s not just a logo. I could create a logo just like Apple’s. But it doesn’t mean my company will instantly be successful. The brand...
by dustin | Feb 2, 2007 | Branding, websites
I’ll be honest. This scares the bejeebers out of me: Wannaspell.com is a live whiteboard in which anyone can move magnetic letters around to spell out words, etc. Lets see how many times the word “Digg” can be spelled out in a room! This is the...
by dustin | Nov 22, 2006 | Branding, Business Management, Marketing
Some business owners say they don’t “buy into” marketing. They characterize their business as nuts and bolts. Providing a high quality product to the customer is the path to success. By educating the public about the superior features of your...
by dustin | Nov 17, 2006 | Branding, Marketing
My wife and I attended a piano concert this week. Before the pianist would play a piece, he would give some background on the composer and the meaning behind the composition. It was amazing how knowing the background of Debussy’s General Lavine made it more...
by dustin | Nov 10, 2006 | Branding, Marketing, Personal Brand
The race for Lieutenant Governor in Oklahoma was an interesting race. It was especially interesting for me because the Republican candidate Todd Hiett hails from my original hometown of Kellyville, OK. Todd is a little bit older than me, but in a town that size...
by dustin | Sep 23, 2006 | Branding, Personal Brand, Professional Development, Purpose, Seth Godin
Earlier this week I mentioned this was possibly Seth’s most important post. Why do I say that? Because as a society, we allow others to define success. So we end up striving hard and sacrificing much in order to acheive someone else’s definition of...
