by dustin | Feb 23, 2007 | Business Management, Word of Mouth
I was talking with a friend yesterday and he mentioned how his real estate tours website uses technology not recommended by the experts. He should be using video-streaming servers and paying thousands of dollars a month in hosting. They told him his technology...
by dustin | Nov 22, 2006 | Branding, Business Management, Marketing
Some business owners say they don’t “buy into” marketing. They characterize their business as nuts and bolts. Providing a high quality product to the customer is the path to success. By educating the public about the superior features of your...
by dustin | Sep 20, 2006 | Bloggers I Read, Branding, Business Management, Personal Brand, Professional Development, Seth Godin
Seth has written what I think is his most important post ever. How do we define success? Usually by others’ expectations. More to come on Friday. (More from me at least. My expectations don’t set Seth’s schedule.)
by dustin | Sep 15, 2006 | Business Management, Human Resources
Do individuals need institutions, or do institutions need individuals? Addressing that question, johnmoore of Brand Autopsy snagged a nice find of a Dan Pink article recently published in Ad Age. Dan Pink states: That big agency or marketer needs you a lot more than...
by dustin | Aug 25, 2006 | Branding, Business Management, Marketing, Viral Marketing, Word of Mouth
I was recently reading about the new Apple Mac Pro computers on digg. What’s most interesting is the reaction Apple gets from any announcement. Apple fans usually love it. Apple haters hate it (go figure). Reading their comments on digg is not for the faint of...
by dustin | Aug 11, 2006 | Branding, Business Management, Customer Experience, Human Resources
This would have been perfect if it were chocolate milk (see below). Two experiences this week that caught my attention. ———- First ———- My family came by the agency to eat downstairs at Gina and Guiseppi’s. As we struggled to...
