by dustin | Aug 26, 2005 | Branding, Business Management
Seth Godin says oh yes you can! Amazing what can happen when the rules of your company don’t supercede the heart of your company. Customers actually like you. Sometimes enough to tell others about it. Novel idea.
by dustin | Aug 26, 2005 | Branding, Business Management
Do you want to inspire people to be kind, thoughtful, and generous to one another? Apparently the NCAA doesn’t. Josiah Q. Roe’s article at Irresponsible Journalism points to a story of the NCAA’s inability to recognize what is actually right in...
by dustin | Jul 22, 2005 | Branding, Business Management, Marketing, Product Management, Technology
OK, I’ll admit that I’m an Apple fan. Having a background in graphics, I have been hooked on Apple products since I was introduced to them in college. I’m used to hearing how the sky is falling and Apple is hanging on by a thread. That’s why...
by dustin | Jul 8, 2005 | Branding, Business Management, Marketing
My wife called me the other day and, as I occasionally do, I answered her call as I would one from a customer. “Hello, this is Dustin.” I said. I have caller ID, so I usually know it is her before I answer and I will just greet her with “Hey.”...
by dustin | Jul 1, 2005 | Branding, Business Management, Marketing
A lot of smaller companies like to position themselves as being in a David vs. Goliath conflict with their larger competitors. We like to think that people want to root for the little guy. We also like to imply that in the end, we will stand over the fallen giant as...
by dustin | Jun 25, 2005 | Business Management, Marketing, Product Management
Seth Godin has displayed four curves depicting typical product life cycles. He’s asked for names for each. Below, I’ve given my titles, descriptions, and names for each curve: The Phenom Unusually talented and charismatic with incredible exposure. But...
