by dustin | May 13, 2005 | Marketing, Series - Marketing Like an Actor
Ever feel theatrical as you conceptualize a 4×6 postcard? Like the Denzel of direct mail or the Kidman of campaigns? Maybe you should because, whether you know it or not, you’re using some of the very same principals for your marketing as Hollywood uses in...
by dustin | May 6, 2005 | Marketing
Grrr for Honda Peeing Baby for Mark’s Work Pac Man for Saturn Cashmere Cow for L.A. Country Crash Text for Toyota No, this isn’t some sort of crazy Internet swap list. It’s the titles of last week’s most popular ads on adforum.com. I receive an...
by dustin | May 6, 2005 | Branding, Business Management, Marketing, Product Management
In our last article, we discussed the longevity of a product affecting how that product is promoted and sold. Art Kleiner wrote an interesting article for Strategy&Business concerning a product’s death cycle. Kleiner laments the decline of product quality...
by dustin | May 6, 2005 | Branding, Business Management, Marketing, Product Management
A startup has burst onto the scene with an incredible innovation! Regiats Electronics has created the GE killer. In a press release this week, the electronics and manufacturing startup announced the creation of the perfect light bulb. Coined “Reluminate,”...
by dustin | Apr 29, 2005 | Branding, Marketing
In this BusinessWeek Online article, Gerry Khermouch makes some good points concerning small business branding. I enjoyed the article quite a bit, but felt it was too myopic. The focus was consistently placed on logos and graphic design. I don’t mind that since...
