It’s Not Accounting… 1

…maybe that’s why I love the concept so much (sorry my CPA friends): Asset-Based Thinking (non-flash version) Just think what could be possible if people focused on: • Opportunities rather than problems • Strengths more than weaknesses • What can be done instead of what can’t Within their material, I see the phrase: Small Shifts ...

Why make a Purple Cow… 3

… when you can simply advertise with Blue Sheep? I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand), product, pricing, placement (distribution), and people are unremarkable. This is Flash-in-the-pan thinking. It’s ...

Kathy Sierra vs. GoDaddy 1

Sex sells. I won’t deny that. It does. But sometimes we mistake that to mean selling sex works. I’m sure you either saw or heard about the basely provocative GoDaddy ads over the last 2 years. I’m also sure that they saw some increase in sales just because of the PR generated by the blatantly ...

Blogidarity

$1 a month to save someone’s life? Blogidarity thinks so. Sometimes, the simple ideas are the most powerful. If you agree, you can donate on their homepage.

First Thing Monday on Casual Fridays 2

Megan Casey is Editor-in-Chief of Squidoo. She also has a rather good blog called First Thing Monday. My guess is if you like business books, you’ll like First Thing Monday. Check out her post on Athletes vs. Dieters (not what you think) to see what I mean. Megan also contributes to the Squidblog.

Now in the Frozen Food Section of YouTube…

… jumboSHRIMP Marketing johnmoore of Brand Autopsy has made a condensed version of his jumboSHRIMP Marketing presentation available on YouTube.com. This is a truncated version of what he presented to our seminar for the Business Marketing Association Tulsa Chapter in March. It just goes to show you that johnmoore is such a contrarian that he ...

One Year, One Day 2

Well, I’m a day late in celebrating the first anniversary of Casual Fridays. I have learned so much through the last year of blogging here. I hope you’ve found it beneficial to drop in each week. The next year will be much different and I’ll have some exciting news to share very soon about those ...