by dustin | Nov 12, 2010 | Advertising, Branding, Communication, Marketing, Viral Marketing, Word of Mouth
There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better. But...
by dustin | Sep 25, 2009 | Ad Agency, Advertising, Marketing, Tulsa Ad Agency
I have a friend who owns a restaurant business. He does all his own marketing and advertising… and he’s quite good at it. It’s really fascinating to see what he comes up with and how tightly bound it is to his objectives and his brand. Part of the...
by dustin | Sep 26, 2008 | Advertising, Communication, Marketing, Persuasion
As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite. Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent? Or does it simply stimulate...
by dustin | Jul 25, 2008 | Ad Agency, Advertising, Branding, Marketing, Tulsa, Tulsa Ad Agency, Viral Marketing, Word of Mouth
The military spends tons of money to make something blend in and then loses it. Sounds pretty stupid when the army does it, yet advertisers do something even more inept. They spend an insane amount of money buying ad space to get attention, but then camouflage their...
by dustin | Jul 11, 2008 | Advertising
“Ugh, another post about branding. I’ve already heard and read too much about that.” I agree. This post isn’t intended to give you more information about branding. It’s intended to help you discard what hasn’t been useful. I’m...
by dustin | Jun 27, 2008 | Advertising, Persuasion, Viral Marketing
While attending the ARISE Arts Conference, I sat in on a session called Attack of the Never-Ending Brainstorms by Tony Biaggne. It was an entertaining and enlightening session discussing idea generation for churches (I volunteer on a creative team at Liberty Church in...
