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Lessons from the Sock Drawer

In our current economic situation, are you finding repeat business or intermittent sales? This may sound crazy, but the difference may be found in your sock drawer.  I’ll explain in a minute.  First, I want to point you to a story about a Chicago cupcake...

Embracing Embarrassment

Fear of failure is overrated. We don’t care as much about failing as we care about being embarrassed. Picture yourself on a baseball team. If there wasn’t a chance of losing the game, it wouldn’t be nearly as exciting to play hardball. The mantra is,...

Why Hire Pros?

I have a friend who owns a restaurant business. He does all his own marketing and advertising… and he’s quite good at it.  It’s really fascinating to see what he comes up with and how tightly bound it is to his objectives and his brand.  Part of the...

Pick a Fight

In her book The Creative Habit, Twyla Tharp gives several creative exercises. Creative Exercise #16 is Pick a Fight Tharp states that “Creativity is an act of defiance.” What are you defying?  Are you willing to defy your usual route to the office and see...