Category Archives: Marketing

The Elephant and the Fruit Fly

There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better. But what if the key indicator of …

November 12, 2010 – 12:56 pm | By DUST!N | Posted in Advertising, Branding, Communication, Marketing, Viral Marketing, Word of Mouth | Comments (0)

Why Hire Pros?

I have a friend who owns a restaurant business. He does all his own marketing and advertising… and he’s quite good at it.  It’s really fascinating to see what he comes up with and how tightly bound it is to his objectives and his brand.  Part of the fascination is of how rare he is. …

September 25, 2009 – 11:11 am | By DUST!N | Posted in Ad Agency, Advertising, Marketing, Tulsa Ad Agency | Comments (2)

Insight vs. Incite

As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite. Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent?  Or does it simply stimulate something you’ve always believed?  Does it stir emotions and feelings?  Or does it change the …

September 26, 2008 – 7:09 am | By DUST!N | Posted in Advertising, Communication, Marketing, Persuasion | Comments (0)

Top 5 Ways Advertisers Use Camouflage

The military spends tons of money to make something blend in and then loses it. Sounds pretty stupid when the army does it, yet advertisers do something even more inept. They spend an insane amount of money buying ad space to get attention, but then camouflage their ads. They still remain invisible because of clutter, …

July 25, 2008 – 12:05 pm | By DUST!N | Posted in Ad Agency, Advertising, Branding, Marketing, Tulsa, Tulsa Ad Agency, Viral Marketing, Word of Mouth | Comments (1)

Conspiracy vs. Collaboration

There are two models of communication at play today. Conspiracy or Collaboration There are times when conspiracy is a necessary evil. Most of the time though, conspiracy is a detriment to our relationships. It limits us and pits us against one another. Which do you use in your business? … in your church? … with …

July 2, 2008 – 9:26 am | By DUST!N | Posted in Church, Communication, Marketing, Word of Mouth | Comments (5)

What’s Your Story(line)

Great article by Guy Kawasaki explaining Lois Kelley’s Nine Best Story Lines for Marketing. I would probably add one more story line… Leaving Ruin. These are stories of the pheonix rising from the ashes. How a person, group or organization survived certain peril. How they turned the ship around when all seemed lost. This story …

July 6, 2007 – 9:08 am | By DUST!N | Posted in Branding, Marketing, Word of Mouth | Comments (0)

Beyond Ribbon Cutting

Beyond Marketing & Advertising Ribbon Cutting My business partner Sandy cuts the ribbon with me, Alee (hiding behind me), and the Jenks Chamber of Commerce. Sandy and I are excited to announce the opening of Beyond Marketing & Advertising, a full-service ad agency outside Tulsa, OK. Our office is located inside the beautiful RiverWalk Crossing …

March 9, 2007 – 1:52 pm | By DUST!N | Posted in Advertising, Jenks, Marketing, OK, Tulsa | Comments (1)

Hollerin’

Here are a few tidbits from my presentation yesterday. I spent most of my blog time (and more) preparing to speak at Entrepreneur’s Day, so this might be my only post this week. The Marketing Proverb If this is a marketing proverb, what is the moral? or, some ad agencies prefer to …simply entertain. Do …

March 2, 2007 – 5:07 pm | By DUST!N | Posted in Advertising, Bloggers I Read, books, Branding, Customer Experience, Marketing, Seth Godin, Word of Mouth | Comments (8)

Tulsa Marketing Events of Interest

Management Impact Wednesday, Feb 28th 2007 BMA Tulsa Luncheon (11:30 -1:00) Jack Hayhow of Opus Communications Focusing on the four key activities of all great managers, Jack will show how great managers provide employees what they need to increase productivity and profit. Jack and his book, Wisdom of the Flying Pig, were featured on Brand …

February 23, 2007 – 5:58 pm | By DUST!N | Posted in Branding, Human Resources, Marketing, Personal Brand, Professional Development | Comments (1)

Green Cows

“Our product is superior to the competition. Our advertising shows people how we’re better. Why aren’t people buying our product?” There could be many reasons, but today I’m going to focus on one possibility: You’re not talking to the green cows. (before you question my sanity, read the rest) A lot of marketing and advertising …

January 5, 2007 – 1:47 pm | By DUST!N | Posted in Marketing | Comments (0)

The Old Old is the New New

I’ve grown quite fond of my old-style hats. I have a fedora and a willis hat. When I wear theses hats I get comments from people (and sometimes stares). Yet, these were the hats everyone used to wear. Now, it seems like a very new thing to do. Of course trends come and go and …

December 1, 2006 – 11:15 am | By DUST!N | Posted in Marketing, Purpose, Seth Godin, Society, Unconventional Marketing | Comments (2)

Naked Messages

Some business owners say they don’t “buy into” marketing. They characterize their business as nuts and bolts. Providing a high quality product to the customer is the path to success. By educating the public about the superior features of your product, people will see the truth and buy your brand. The problem is most people …

November 22, 2006 – 12:53 pm | By DUST!N | Posted in Branding, Business Management, Marketing | Comments (1)

Context

My wife and I attended a piano concert this week. Before the pianist would play a piece, he would give some background on the composer and the meaning behind the composition. It was amazing how knowing the background of Debussy’s General Lavine made it more meaningful. Otherwise, I would have simply considered it a pretty …

November 17, 2006 – 5:44 pm | By DUST!N | Posted in Branding, Marketing | Comments (4)

Are Politicians People Too? (Monday morning Quarterback warning)

The race for Lieutenant Governor in Oklahoma was an interesting race. It was especially interesting for me because the Republican candidate Todd Hiett hails from my original hometown of Kellyville, OK. Todd is a little bit older than me, but in a town that size (population of about 1,000) you can’t help but know everyone …

November 10, 2006 – 12:32 pm | By DUST!N | Posted in Branding, Marketing, Personal Brand | Comments (2)

Polarizing Cupcakes

I was recently reading about the new Apple Mac Pro computers on digg. What’s most interesting is the reaction Apple gets from any announcement. Apple fans usually love it. Apple haters hate it (go figure). Reading their comments on digg is not for the faint of heart. Why does Apple alienate these people? All they …

August 25, 2006 – 9:13 am | By DUST!N | Posted in Branding, Business Management, Marketing, Viral Marketing, Word of Mouth | Comments (9)