by dustin | Apr 21, 2014 | Communication, Marketing, Persuasion
Years ago, I was invited to speak at a conference. My topic was internet marketing, but I realized this particular industry was not known for being tech savvy. I asked whether attendees would have websites to improve or if they would be wondering why they should start...
by dustin | Nov 12, 2010 | Advertising, Branding, Communication, Marketing, Viral Marketing, Word of Mouth
There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better. But...
by dustin | Sep 25, 2009 | Ad Agency, Advertising, Marketing, Tulsa Ad Agency
I have a friend who owns a restaurant business. He does all his own marketing and advertising… and he’s quite good at it. It’s really fascinating to see what he comes up with and how tightly bound it is to his objectives and his brand. Part of the...
by dustin | Sep 26, 2008 | Advertising, Communication, Marketing, Persuasion
As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite. Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent? Or does it simply stimulate...
by dustin | Jul 25, 2008 | Ad Agency, Advertising, Branding, Marketing, Tulsa, Tulsa Ad Agency, Viral Marketing, Word of Mouth
The military spends tons of money to make something blend in and then loses it. Sounds pretty stupid when the army does it, yet advertisers do something even more inept. They spend an insane amount of money buying ad space to get attention, but then camouflage their...
by dustin | Jul 2, 2008 | Church, Communication, Marketing, Word of Mouth
There are two models of communication at play today. Conspiracy or Collaboration There are times when conspiracy is a necessary evil. Most of the time though, conspiracy is a detriment to our relationships. It limits us and pits us against one another. Which do you...
