Marketing ← Casual Fridays

The Elephant and the Fruit Fly

Nov

2010

There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better. But what if the key indicator of ...

Why Hire Pros? 2

Sep

2009

I have a friend who owns a restaurant business. He does all his own marketing and advertising… and he’s quite good at it.� It’s really fascinating to see what he comes up with and how tightly bound it is to his objectives and his brand.� Part of the fascination is of how rare he is. ...

Insight vs. Incite

Sep

2008

As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite. Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent? �Or does it simply stimulate something you’ve always believed? �Does it stir emotions and feelings? �Or does it change the ...

Top 5 Ways Advertisers Use Camouflage 1

Jul

2008

The military spends tons of money to make something blend in and then loses it. Sounds pretty stupid when the army does it, yet advertisers do something even more inept. They spend an insane amount of money buying ad space to get attention, but then camouflage their ads. They still remain invisible because of clutter, ...

Conspiracy vs. Collaboration 5

Jul

2008

There are two models of communication at play today. Conspiracy or Collaboration There are times when conspiracy is a necessary evil. Most of the time though, conspiracy is a detriment to our relationships. It limits us and pits us against one another. Which do you use in your business? … in your church? … with ...

What’s Your Story(line)

Jul

2007

Great article by Guy Kawasaki explaining Lois Kelley’s Nine Best Story Lines for Marketing. I would probably add one more story line… Leaving Ruin. These are stories of the pheonix rising from the ashes. How a person, group or organization survived certain peril. How they turned the ship around when all seemed lost. This story ...

Beyond Ribbon Cutting 1

Mar

2007

Beyond Marketing & Advertising Ribbon Cutting My business partner Sandy cuts the ribbon with me, Alee (hiding behind me), and the Jenks Chamber of Commerce. Sandy and I are excited to announce the opening of Beyond Marketing & Advertising, a full-service ad agency outside Tulsa, OK. Our office is located inside the beautiful RiverWalk Crossing ...