Category Archives: Seth Godin

On Being Patronizing

I rented and watched the movie The Soloist the other day. I want to buy it now. My wife asked me if I really thought we would watch the film enough to justify buying it. I don’t. I just want to support a good film and have it as a reminder of its message. This …

June 10, 2010 – 6:45 am | By DUST!N | Posted in human spirit, Seth Godin, Society, Word of Mouth | Comments (0)

A Way-Worthy Tribe

johnmoore of Brand Autopsy often cites whether a book is a Way-Worthy read or not. Seth Godin suggests good bloggers create tribes. I think that is why I haven’t been satisfied with this blog the last 2-3 years.  It has not consistently been a way-worthy read and has not created a tribe. Realizing this, I …

November 14, 2008 – 3:24 pm | By DUST!N | Posted in Bloggers I Read, Blogging, Seth Godin | Comments (1)

’07: Out with a Bang!

You probably noticed I’m trying out a new WordPress template.  Please be patient as I work out the bugs. Wrapping up the year, Here are some great reads from other blogs: Being Peter Kim: Wunderman on direct marketing. Or was it social media? A Nostradamesque marketing prediction from 40 years ago. As they say, a …

December 28, 2007 – 10:00 am | By DUST!N | Posted in Bloggers I Read, Seth Godin, websites | Comments (13)

Hollerin’

Here are a few tidbits from my presentation yesterday. I spent most of my blog time (and more) preparing to speak at Entrepreneur’s Day, so this might be my only post this week. The Marketing Proverb If this is a marketing proverb, what is the moral? or, some ad agencies prefer to …simply entertain. Do …

March 2, 2007 – 5:07 pm | By DUST!N | Posted in Advertising, Bloggers I Read, books, Branding, Customer Experience, Marketing, Seth Godin, Word of Mouth | Comments (8)

In Sheep’s Clothing

We’re on the lookout for wolves. You know… back-stabbers, saboteurs, spies and just plain evil-doers. We suspect they’re among us. The wolf in sheep’s clothing. But there’s something much more dangerous in our midst, also masquerading as sheep. This “silent killer” of companies is much harder to find than the wolf. He wears the disguise …

February 16, 2007 – 11:10 am | By DUST!N | Posted in Branding, Customer Experience, Human Resources, Personal Brand, Professional Development, Seth Godin | Comments (2)

Neck-Worthy Ideas

In this land of opportunity, how do you decide which ideas are the best to pursue?  Most good ideas require hard work and/or significant money in order to execute with excellence.  This means someone has to stick their neck out (that’s you or me). When your neck is on the line, risk assessment becomes a …

January 12, 2007 – 10:39 am | By DUST!N | Posted in Bloggers I Read, Creativity, Ideas, Seth Godin | Comments (0)

The Old Old is the New New

I’ve grown quite fond of my old-style hats. I have a fedora and a willis hat. When I wear theses hats I get comments from people (and sometimes stares). Yet, these were the hats everyone used to wear. Now, it seems like a very new thing to do. Of course trends come and go and …

December 1, 2006 – 11:15 am | By DUST!N | Posted in Marketing, Purpose, Seth Godin, Society, Unconventional Marketing | Comments (2)

Making Your Own Measuring Stick

Earlier this week I mentioned this was possibly Seth’s most important post. Why do I say that?  Because as a society, we allow others to define success.  So we end up striving hard and sacrificing much in order to acheive someone else’s definition of success.  Living for too little a goal. My take on life …

September 23, 2006 – 11:16 pm | By DUST!N | Posted in Branding, Personal Brand, Professional Development, Purpose, Seth Godin | Comments (3)

A Defining Success

Seth has written what I think is his most important post ever. How do we define success? Usually by others’ expectations. More to come on Friday. (More from me at least. My expectations don’t set Seth’s schedule.)

September 20, 2006 – 11:27 am | By DUST!N | Posted in Bloggers I Read, Branding, Business Management, Personal Brand, Professional Development, Seth Godin | Comments (0)

Bloggers Who Have Influenced Me – Seth Godin

Illustration based on this Flickr photo by Mark Hurst. Without a doubt, no other blogger has influenced my perceptions of marketing more than Seth Godin. Before I started reading Seth’s blog and books, I had a pretty narrow perception of marketing. I also had a narrow perception of career and business success. Here’s what I’ve …

July 14, 2006 – 11:03 am | By DUST!N | Posted in Bloggers I Read, Blogging, Seth Godin | Comments (1)

Watercoolers Dampen Postcards (Monday Bonus)

Flickr photo by feefee. I advised a political candidate recently to follow up with a blogger who had contacted him. “The blog probably doesn’t reach as many people as TV, radio, or direct mail.” I acknowledged. Then I explained, “But the people who read it are influencers. By engaging them with your message, you can …

July 10, 2006 – 10:47 am | By DUST!N | Posted in Advertising, Marketing, Seth Godin, Word of Mouth | Comments (0)

Being CoPassionate

There’s one character who appears in The Incredibles only three times, but he really says it all, that little kid on the tricycle. When Mr. Incredible yells at him, “Well, what are you waiting for?” the kid replies, “Oh, I don’t know. Something amazing, I guess.” That’s what we’re ALL waiting for. Andrea Gronvall interview …

June 30, 2006 – 8:16 am | By DUST!N | Posted in Customer Experience, Seth Godin | Comments (0)

Interview with a Warrior – Tim O’Leary Pt. 2

DUST!N So, we’re segueing into your book, Warriors, Workers, Whiners & Weasels and you have an accompanying blog with that, which is blog.warriorsandweasels.com. Can you tell me a little bit about the book? Tim Well, it’s a management philosophy that I’ve been working with for some time and thought I’d put it down on paper. …

June 23, 2006 – 11:17 am | By DUST!N | Posted in Advertising, Blogging, books, Business Interview, Human Resources, Seth Godin | Comments (0)

The Hire Standard

Two posts by Big-Time Gurus recently addressed the same point.

1. Tom Peters:

Old story. But never an old story. I went to Whole Foods and Starbucks back-to-back yesterday afternoon. No holes: Every (EVERY—perhaps 6?) staff member was pleasant, chatty, informed, etc.

I remain amazed.

2. Seth Godin (read the post to get context)

Sure, she was an annoying nut. But she was passionate about containers, certainly. Smart hiring goes a long way.

Duh, you say? Yet how many businesses really hire people because they’ll be pleasant, chatty, informed, and PASSIONATE (specifically about your core offering)?

June 16, 2006 – 9:37 am | By DUST!N | Posted in books, Human Resources, longform, Seth Godin, Tom Peters! | Comments (0)

Why make a Purple Cow…

… when you can simply advertise with Blue Sheep? I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand), product, pricing, placement (distribution), and people are unremarkable. This is Flash-in-the-pan thinking. It’s …

April 28, 2006 – 9:03 am | By DUST!N | Posted in Advertising, Branding, Marketing, Product Management, Seth Godin | Comments (3)