by dustin | Jun 24, 2005 | Branding, Business Management
I had a presentation this week and wanted to have nice color prints made as handouts. I decided to run over to Fed-Ex/Kinko’s and have them print out the presentation for me. I walk in the door and stand at the counter for a few minutes. One of the employees is...
by dustin | Jun 17, 2005 | Branding, Business Management, Design, Product Management
I was talking with my brother-in-law a while back and we were talking shop. He is a manager within a large software corporation. Somehow the conversation lead him to discuss how their consumer software has changed over the last few years. Over the course of time we...
by dustin | Jun 17, 2005 | Branding
I’m working on a client presentation for next week. In the process, I’ve developed what I call the 5 Es of Branding: Management must Establish the brand. Employees must Extend the brand. Customers should Experience the brand. The public should Experiment...
by dustin | Jun 15, 2005 | Uncategorized
I’m breaking a rule and updating on a non-Friday. Well, I upgraded WordPress today and lost my customized header code. Jens had recommended a new image anyway, so I’m in search for a new “Casual Friday” photo. I thought I’d try going Open...
by dustin | Jun 10, 2005 | Advertising, Marketing, Unconventional Marketing
I participated in a volley of comments over at Church of the Customer earlier this week on the dimnishing returns of traditional advertising. Ben McConnell made this statement: …advertising isn’t dead; it’s been commoditized. That renders a lot of...
