by dustin | Sep 23, 2005 | Branding, Marketing, Personal Brand, Purpose, Society
Why do you do what you do? There’s a question to ask often and answer honestly. Two reasons: Understanding what drives you can help direct/redirect your decisions. You might ask why you chose your current occupation. In answering that question, you can discover...
by dustin | Sep 16, 2005 | Advertising, Branding, Marketing, Product Management, Seth Godin
Per Bruce and (of course) Seth, Gilette has announced they will unveil a 5-blade razor in early 2006. Somebody please remind me, what is the benefit of multiple blades? Multiple opportunities to cut myself? Originally, I believe they touted that you could get a smooth...
by dustin | Sep 16, 2005 | Business Management, Seth Godin
Ever try to serve hors devours on a rubberband? Ever try to bend a toothpick? If you manage employees, do they know what rules are flexible or inflexible? Seth gives a good example of why they should.
by dustin | Sep 16, 2005 | Advertising, Branding, Church, Marketing, Society, Spirituality
Advertising and the Christian faith make strange bedfellows. My wife and I are currently going through a small group study by Crown Financial Ministries. The study is intended to help families apply biblical principals to their money management. One of the points they...
by dustin | Sep 16, 2005 | Business Management, Seth Godin, Society
Do you work within an organism or an organization? What’s the difference? If one part of the organism hurts, the other parts feel the pain as well. An organism tries to keep its body intact. It prefers to heal rather than amputate. Parts of an organism work in...
