by dustin | Jan 30, 2006 | Advertising, Blogging, Branding, Ideas, Marketing
For personal reasons, my blogging has been fairly light lately. So, I’d like to throw in an occasional non-Friday post. Antony Van Couvering at Names@Work points out the inconsistent messages given between AT&T’s billboard and their website. Do you...
by dustin | Jan 27, 2006 | Branding, Church, Seth Godin, Unconventional Marketing
Are you spending all of your time trying to convert people to your product, service, church, organization, or political party? Get ready for the long, hard road ahead. I’m not saying that it won’t work, I’m not even saying it won’t be worth it....
by dustin | Jan 20, 2006 | Uncategorized
For those of you in the Tulsa area, Jennifer Rice will be speaking Wednesday, January 25th for the Business Marketing Association. There are details on the BMA website. Her presentation is Brand Humanity: How Social Technologies are Changing the Way We Do Business. If...
by dustin | Jan 20, 2006 | Creativity, Ideas
If you haven’t read The Idea Sandbox, then you’re missing out on some creative insights, clever ideas, and just plain fun. The blogger Paul Williams, formerly a contributor to the Brand Autopsy blog, invites you to come play in the sanbox for a bit and see...
by dustin | Jan 20, 2006 | Business Management, Human Resources, Seth Godin
Everybody stalls. …but not everyone knows why. I helped a VP of sales set up a program for listing available territories and each territory’s potential customers. The idea was that if they saw the untapped potential (of which the sales manager and CEO were...
