by dustin | Apr 14, 2006 | Advertising, Branding, Marketing
In working with a client I have been asking the question, “Why do your customers remain loyal?” I’ve gotten different answers for what is at the top of the list. But there is something consistently at the bottom: Consistency and reliability....
by dustin | Apr 7, 2006 | Blogging
The #1 search term that brings people to this blog isn’t “branding” or “marketing.” Almost 3 times more popular than the #2 search term (casual fridays) is “dentyne-ism.” I’ve never blogged about Dentyne or their...
by dustin | Apr 7, 2006 | Business Management, Ideas, Purpose, Society
In 6 quick minutes, this short film reminds me of Orbiting the Giant Hairball in stop-motion animation. I saw this years ago and recently thought to search for an online version. It is compelling. View “More”
by dustin | Apr 7, 2006 | Marketing
Bob Bly shares some points from copywriter Clayton Makepeace on why benefit headlines don’t work. He also shares a solution: address the reader’s skepticism.
