by dustin | May 12, 2006 | Customer Experience, Marketing
Educating potential customers can be powerful and perhaps nothing educates them better than experiencing your product. This is where free demos and bite-sized samples come in handy. Maybe you have a Kool-Aid Point with your product. People are polarized to either love...
by dustin | May 12, 2006 | Creativity
If Blast! comes to your area… DON’T MISS IT! Yes, I was a bit of a band nerd in junior high. So, I guess this would qualify as Revenge of the Band Nerds. The show is a spectacle to be seen. The music and choreography are breathtaking. We enjoyed it MUCH...
by dustin | May 12, 2006 | Branding, Personal Brand, Professional Development, Purpose
On Wednesday, Tom Peters’ website featured a reference to Catherine Kaputa, a branding specialist and author of U R a Brand. The title and concept seem to fall in line with Tom Peters’ “Brand You” philosophy. Thanks to some comments on...
by dustin | May 9, 2006 | Advertising
Don’t worry, I’m not attempting to rip off Gaping Void. It’s more of a weak tribute to Hugh’s recent drawing. I didn’t want to wait until Friday.
by dustin | May 5, 2006 | Technology
In a previous post, I discussed how major telcos were flashing their swords pertaining to the neutrality of the net. Based on this NPR story, the threat appears to be working. Not to be a Chicken Little, but this is starting to get scary. Other related links:...