by dustin | Jun 9, 2006 | Branding, Business Management, Customer Experience, Marketing
We manage our brands. We are careful with the corporate identity, making sure we don’t use the wrong font or use the wrong PMS* color. We are diligent to ensure all our marketing pieces are “on brand”, using the same taglines and having the same look...
by dustin | Jun 9, 2006 | Advertising, Creativity, Viral Marketing
The guys at Eepybird.com have put together an extreme demonstration of what happens when you mix Diet Coke and Mentos. Clever. Entertaining. Worthy of my attention. Everything that so many products and advertisements fail to be.
by dustin | Jun 2, 2006 | Advertising, Branding, Customer Experience, Marketing
Is there a difference between depth and authenticity? … between shallowness and a lie? We’re a society that is defined more and more by soundbites. Defining others more and more by snapshots. The problem is we’re not that good at it. In the majority...
by dustin | Jun 1, 2006 | Blogging
Update: Thanks to John Paul Micek’s advice, I’ve implemented some comment spam plugins. I’m no longer moderating comments. Lots of comment spam lately. For the sanctity (literally) of my blog, I’m moderating comments for the time being....
