by dustin | Jul 14, 2006 | Branding, Business Management, Personal Brand
Success is simpler than you think. Step 1: Be remarkable. Step 2: Be visible. Step 3: Be sustainable. Success is harder than you think.
by dustin | Jul 14, 2006 | Branding, Marketing
I don’t get this. But isn’t that the point? I see a lot of critics of products and commercials say, “I don’t get it.” I don’t think that is a valid criticism. It leads to spoon-feeding. Making the message plain enough that everyone...
by dustin | Jul 10, 2006 | Advertising, Marketing, Seth Godin, Word of Mouth
Flickr photo by feefee. I advised a political candidate recently to follow up with a blogger who had contacted him. “The blog probably doesn’t reach as many people as TV, radio, or direct mail.” I acknowledged. Then I explained, “But the people...
by dustin | Jul 7, 2006 | Blogging, books, Church, Technology
If you’re strongly involved in a church, you might be wondering how this new world of Cluetrain, word-of-mouth, and Web 2.0 affects the church body. Bill Kinnon has written (and recorded) an excellent book addressing this topic, A Networked Conspiracy: Social...
by dustin | Jul 7, 2006 | books
Andrew Hargadon gives 5 simple secrets (therefore, by his own definition, it’s a prescriptive post) of how to read a business book. It’s the most straight-forward, sensible approach I’ve seen. Now go blow through that pile of business books...
