by dustin | Jun 24, 2005 | Uncategorized
Aaron at Confessions of a Brand Evangelist posted about “Word of Weather” today. No brand has word of mouth like the weather. Everyday, people everywhere are always talking about the weather. Why? What can we learn from “brand weather”? Talking...
by dustin | Jun 24, 2005 | Branding
R. Todd Stephens, Ph.D. made a comment concerning the 5 Es of branding. Don’t you love a doctor who makes house calls? He was curious how the 5 Es would apply to your personal brand, and whether all of them actually would. I think they all still apply. You must...
by dustin | Jun 24, 2005 | Blogging, Technology
If you’re a blogger, you should know about Technorati. If you’re a marketer, you should know about it as well. Technorati is an online search engine for blogs. For a blogger, you can log in and see who is talking about your website and who is linking to...
by dustin | Jun 24, 2005 | Branding, Business Management
I had a presentation this week and wanted to have nice color prints made as handouts. I decided to run over to Fed-Ex/Kinko’s and have them print out the presentation for me. I walk in the door and stand at the counter for a few minutes. One of the employees is...
by dustin | Jun 17, 2005 | Branding, Business Management, Design, Product Management
I was talking with my brother-in-law a while back and we were talking shop. He is a manager within a large software corporation. Somehow the conversation lead him to discuss how their consumer software has changed over the last few years. Over the course of time we...
