by dustin | Jun 17, 2005 | Branding
I’m working on a client presentation for next week. In the process, I’ve developed what I call the 5 Es of Branding: Management must Establish the brand. Employees must Extend the brand. Customers should Experience the brand. The public should Experiment...
by dustin | Jun 15, 2005 | Uncategorized
I’m breaking a rule and updating on a non-Friday. Well, I upgraded WordPress today and lost my customized header code. Jens had recommended a new image anyway, so I’m in search for a new “Casual Friday” photo. I thought I’d try going Open...
by dustin | Jun 10, 2005 | Advertising, Marketing, Unconventional Marketing
I participated in a volley of comments over at Church of the Customer earlier this week on the dimnishing returns of traditional advertising. Ben McConnell made this statement: …advertising isn’t dead; it’s been commoditized. That renders a lot of...
by dustin | Jun 3, 2005 | Design
Seems like everyone is getting into the “act” today. Author Dan Pink wrote a short article for Fast Company entitled How To Act Like A Designer. Stating, “If you’re in any business, you’re in the design business.” he gives 5 tips on...
by dustin | Jun 3, 2005 | Marketing
Ben McConnell and Jackie Huba point out that most of what defines today’s conventional marketing wisdom is derived from E. Jerome McCarthy’s introduction of the 4 P’s in 1960. Product, Placement, Price, and Promotion. That’s a 45 year old model...
