by dustin | Jan 12, 2007 | Viral Marketing, Word of Mouth
I just got this email from Staples today. My wife and I are trying to organize our home office, so I thought I would forward it to her. There’s no “forward to a friend” button. I could forward the email myself, but these HTML emails never look...
by dustin | Jan 12, 2007 | Bloggers I Read, Creativity, Ideas, Seth Godin
In this land of opportunity, how do you decide which ideas are the best to pursue? Most good ideas require hard work and/or significant money in order to execute with excellence. This means someone has to stick their neck out (that’s you or me). When your neck...
by dustin | Jan 5, 2007 | Marketing
“Our product is superior to the competition. Our advertising shows people how we’re better. Why aren’t people buying our product?” There could be many reasons, but today I’m going to focus on one possibility: You’re not talking to...
by dustin | Dec 29, 2006 | Blogging, Design, websites
The ever so practical Jakob Nielsen gives his list of Top 10 Web Design Mistakes. They’re so easy to overcome, yet so often overlooked. In my opinion, at least six of these mistakes are easily fixed with a good blog or simply good content management software. 1....
by dustin | Dec 29, 2006 | Blogging, PR
Want to be an “expert source” for a news story? Penelope has some great advice for bloggers and non-bloggers alike.