by dustin | Jul 21, 2006 | Advertising, Viral Marketing
johnmoore (from Brand Autopsy) pointed out that U.S. Airways is rolling out advertising space on airsickness bags. Someone apparently misunderstood the concept of viral marketing. Personally, I think johnmoore is being too harsh. Sure, it would be a horrible idea for...
by dustin | Jul 14, 2006 | Bloggers I Read, Blogging, Seth Godin
Illustration based on this Flickr photo by Mark Hurst. Without a doubt, no other blogger has influenced my perceptions of marketing more than Seth Godin. Before I started reading Seth’s blog and books, I had a pretty narrow perception of marketing. I also had a...
by dustin | Jul 14, 2006 | Branding, Business Management, Personal Brand
Success is simpler than you think. Step 1: Be remarkable. Step 2: Be visible. Step 3: Be sustainable. Success is harder than you think.
by dustin | Jul 14, 2006 | Branding, Marketing
I don’t get this. But isn’t that the point? I see a lot of critics of products and commercials say, “I don’t get it.” I don’t think that is a valid criticism. It leads to spoon-feeding. Making the message plain enough that everyone...
by dustin | Jul 10, 2006 | Advertising, Marketing, Seth Godin, Word of Mouth
Flickr photo by feefee. I advised a political candidate recently to follow up with a blogger who had contacted him. “The blog probably doesn’t reach as many people as TV, radio, or direct mail.” I acknowledged. Then I explained, “But the people...
