by dustin | Jun 16, 2006 | books, Human Resources, longform, Seth Godin, Tom Peters!
Two posts by Big-Time Gurus recently addressed the same point. 1. Tom Peters: Old story. But never an old story. I went to Whole Foods and Starbucks back-to-back yesterday afternoon. No holes: Every (EVERY—perhaps 6?) staff member was pleasant, chatty, informed, etc....
by dustin | Jun 9, 2006 | Branding, Personal Brand, Society
I mentioned we’re not very good at soundbites and snapshots. Why not? Because we typically paint pictures in big brushstrokes… with a fat brush. And we assume that… Ann Coulter represents most conservative republicans. Jerry Falwell and Pat Robertson...
by dustin | Jun 9, 2006 | Branding, Business Management, Customer Experience, Marketing
We manage our brands. We are careful with the corporate identity, making sure we don’t use the wrong font or use the wrong PMS* color. We are diligent to ensure all our marketing pieces are “on brand”, using the same taglines and having the same look...
by dustin | Jun 9, 2006 | Advertising, Creativity, Viral Marketing
The guys at Eepybird.com have put together an extreme demonstration of what happens when you mix Diet Coke and Mentos. Clever. Entertaining. Worthy of my attention. Everything that so many products and advertisements fail to be.
by dustin | Jun 2, 2006 | Advertising, Branding, Customer Experience, Marketing
Is there a difference between depth and authenticity? … between shallowness and a lie? We’re a society that is defined more and more by soundbites. Defining others more and more by snapshots. The problem is we’re not that good at it. In the majority...
