by dustin | Apr 28, 2006 | Advertising, Branding, Marketing, Product Management, Seth Godin
… when you can simply advertise with Blue Sheep? I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand),...
by dustin | Apr 21, 2006 | Advertising, Branding, Customer Experience, Society
Sex sells. I won’t deny that. It does. But sometimes we mistake that to mean selling sex works. I’m sure you either saw or heard about the basely provocative GoDaddy ads over the last 2 years. I’m also sure that they saw some increase in sales just...
by dustin | Apr 21, 2006 | Ideas, Society
$1 a month to save someone’s life? Blogidarity thinks so. Sometimes, the simple ideas are the most powerful. If you agree, you can donate on their homepage.
by dustin | Apr 21, 2006 | books
Megan Casey is Editor-in-Chief of Squidoo. She also has a rather good blog called First Thing Monday. My guess is if you like business books, you’ll like First Thing Monday. Check out her post on Athletes vs. Dieters (not what you think) to see what I mean....
by dustin | Apr 21, 2006 | Branding, Business Management, Customer Experience, Marketing
… jumboSHRIMP Marketing johnmoore of Brand Autopsy has made a condensed version of his jumboSHRIMP Marketing presentation available on YouTube.com. This is a truncated version of what he presented to our seminar for the Business Marketing Association Tulsa...
