by dustin | Jul 21, 2006 | Advertising, Viral Marketing
johnmoore (from Brand Autopsy) pointed out that U.S. Airways is rolling out advertising space on airsickness bags. Someone apparently misunderstood the concept of viral marketing. Personally, I think johnmoore is being too harsh. Sure, it would be a horrible idea for...
by dustin | Jul 10, 2006 | Advertising, Marketing, Seth Godin, Word of Mouth
Flickr photo by feefee. I advised a political candidate recently to follow up with a blogger who had contacted him. “The blog probably doesn’t reach as many people as TV, radio, or direct mail.” I acknowledged. Then I explained, “But the people...
by dustin | Jun 30, 2006 | Advertising, Marketing, Personal/Family
I’m excited to announce I’ll be transitioning to a new position next week. (clockwise from left) Me, Alee Keitz, Jason Owen, and Sandy Hahn I’m joining the team at Hahn Promotions, a marketing and advertising firm across the river from Tulsa in...
by dustin | Jun 23, 2006 | Advertising, Blogging, books, Business Interview, Human Resources, Seth Godin
DUST!N So, we’re segueing into your book, Warriors, Workers, Whiners & Weasels and you have an accompanying blog with that, which is blog.warriorsandweasels.com. Can you tell me a little bit about the book? Tim Well, it’s a management philosophy that...
by dustin | Jun 16, 2006 | Advertising, books, Branding, Marketing
This week, I had the opportunity to talk with Tim O’Leary over the phone. Tim is the CEO of Respond2, an advertising agency who admits traditional ads no longer work. Instead of creating entertainment and labeling it “branding” or simply settling for...
by dustin | Jun 9, 2006 | Advertising, Creativity, Viral Marketing
The guys at Eepybird.com have put together an extreme demonstration of what happens when you mix Diet Coke and Mentos. Clever. Entertaining. Worthy of my attention. Everything that so many products and advertisements fail to be.
