by dustin | Apr 14, 2006 | Advertising, Branding, Marketing
In working with a client I have been asking the question, “Why do your customers remain loyal?” I’ve gotten different answers for what is at the top of the list. But there is something consistently at the bottom: Consistency and reliability....
by dustin | Mar 17, 2006 | Advertising, Branding, Uncategorized
This is probably less insight, and more of just a flippant observation. My wife and I were watching some college basketball last night. During which, we saw an ad for Carrabba’s, one of our favorite places to eat. Toward the end of the commercial, Johnny...
by dustin | Feb 3, 2006 | Advertising, Blogging, Branding
Antony is staying on top of AT&T’s apparent misrepresentation of services offered (or at the least inconsistent representation). Check out Anthony’s post over at Names@Work to see how this one turned out. Left hand (advertising) meet right hand...
by dustin | Feb 3, 2006 | Advertising, Creativity, Ideas, Personal Brand, Purpose
Being a former Creative Director, I’m concerned with the bad reputation attained by the word “creative” nowadays. I look at the work of CP&B for Burger King and have a certain respect for the cleverness of the ads and the entertaining quality. I...
by dustin | Jan 30, 2006 | Advertising, Blogging, Branding, Ideas, Marketing
For personal reasons, my blogging has been fairly light lately. So, I’d like to throw in an occasional non-Friday post. Antony Van Couvering at Names@Work points out the inconsistent messages given between AT&T’s billboard and their website. Do you...
by dustin | Dec 23, 2005 | Advertising, books, Branding, Marketing
With a couple of presentations and significant client work lately… I’m a bit tapped out. The creative juices aren’t flowing as readily and I’m looking forward to the Christmas break as an opportunity to recharge. But this is a time of giving,...
