by dustin | Dec 9, 2005 | Advertising, Marketing, Unconventional Marketing
click graphic to see enlarged image. Maybe that explains why Gorgeous does nothing to EARN it. This advertising campaign for Jaguar serves as a great example as to the mentality of far too many ad agencies. Their ads DEMAND attention instead of REWARDING it. Even on a...
by dustin | Dec 9, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
So, as it seems most ad agencies feel the answer to the dilemma of floundering response rates is entertainment… why haven’t we seen response rates increase as advertising has become more and more entertaining? Maybe it is because entertainment...
by dustin | Nov 29, 2005 | Advertising, Branding, Ideas, Marketing, Personal Brand, Society, Spirituality
Belief is a powerful thing. It is essentially the driving force behind all of our actions. In order to understand how to market and brand your company (or product/service), you should have some understanding of what people believe. Am I saying you must become a...
by dustin | Nov 18, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
Practicing our telepathy, John Moore (of Brand Autopsy) and I struck a similar chord on our most recent posts. Citing an Adweek article, John takes issue with RadioShack’s VP of Marketing and Brand Communication, Kieran Hannon. “We want to entertain [consumers]...
by dustin | Nov 18, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
I attended a marketing association meeting yesterday. I don’t usually attend this group’s meetings because they tend to focus on only one of the 4 Ps of marketing – Promotion (go figure). This time looked different though. The summary of the...
by dustin | Nov 11, 2005 | Advertising, Branding, Creativity, Design, Ideas, Marketing
In your opinion, should your business send catalogues? On occasion, I buy stock photography. I get photo catalogues all the time. Usually they wind up in the same place… the trash. I glance at most of them, but I’ve learned they’re pretty much all...
