by dustin | Oct 28, 2005 | Advertising, Business Management, Marketing, Product Management, Seth Godin
What’s more valuable than a product to sell? How about a person who’ll buy? While explaining the blockbuster success of Broadway’s upcoming Odd Couple, Seth Godin makes a not so odd statement. The lesson is that the new marketing makes it a lot...
by dustin | Oct 21, 2005 | Advertising, Branding, Product Management, Unconventional Marketing
Thanks to Erica, who pointed out Jones Soda. I knew they accepted submitted photos to use on their product packaging. I didn’t think of them as one that might receive submissions via their website. Unlike Taco Bell (see Talking Sauce) and Dentyne, Jones Soda has...
by dustin | Sep 30, 2005 | Advertising, Unconventional Marketing
In discussing the placement of media planning (whether with ad agencies or with media services agencies) a recent Ad Age article (free subscription required) gives a great quote. Anomaly’s new-business director, Jason DeLand, said the firm has turned down a number of...
by dustin | Sep 16, 2005 | Advertising, Branding, Marketing, Product Management, Seth Godin
Per Bruce and (of course) Seth, Gilette has announced they will unveil a 5-blade razor in early 2006. Somebody please remind me, what is the benefit of multiple blades? Multiple opportunities to cut myself? Originally, I believe they touted that you could get a smooth...
by dustin | Sep 16, 2005 | Advertising, Branding, Church, Marketing, Society, Spirituality
Advertising and the Christian faith make strange bedfellows. My wife and I are currently going through a small group study by Crown Financial Ministries. The study is intended to help families apply biblical principals to their money management. One of the points they...
by dustin | Aug 26, 2005 | Advertising, Branding, Marketing
OK, by now this AP story is old news. Here’s the gist: RICHMOND, Virginia (AP) — A rush to purchase $50 used laptops turned into a violent stampede Tuesday, with people getting thrown to the pavement, beaten with a folding chair and nearly driven over. One...
