by dustin | Aug 26, 2005 | Branding, Business Management, Marketing
In my absence next week, I’d like to refer people to John Moore’s Brand Autopsy blog. John has his own entertaining and insightful way of approaching brands and marketing. One of his favorite “patients” (aka targets) lately has been GM and...
by dustin | Aug 26, 2005 | Advertising, Branding, Marketing
OK, by now this AP story is old news. Here’s the gist: RICHMOND, Virginia (AP) — A rush to purchase $50 used laptops turned into a violent stampede Tuesday, with people getting thrown to the pavement, beaten with a folding chair and nearly driven over. One...
by dustin | Aug 26, 2005 | Branding, Business Management
Seth Godin says oh yes you can! Amazing what can happen when the rules of your company don’t supercede the heart of your company. Customers actually like you. Sometimes enough to tell others about it. Novel idea.
by dustin | Aug 26, 2005 | Branding, Business Management
Do you want to inspire people to be kind, thoughtful, and generous to one another? Apparently the NCAA doesn’t. Josiah Q. Roe’s article at Irresponsible Journalism points to a story of the NCAA’s inability to recognize what is actually right in...
by dustin | Aug 19, 2005 | Advertising, Branding, Design, Marketing
Thanks to Andrea Learned’s posts on Artistic Tile’s ads this week, was one of those weeks where I wish I didn’t restrict myself to only updating this blog on Fridays. Concerning Artistic Tile’s provocative ads, Carole Fuller (Director of...
by dustin | Aug 19, 2005 | Advertising, Branding, Design, Marketing
Andrea Learned’s series of posts this week points to the dirty grout surrounding these tile ads. The problem with ads like these is that they work… temporarily. They get attention and may even get a “decent” response (greater than 2% –...
