by dustin | Aug 12, 2005 | Branding, Design, Technology
OK, so bloggers like Andrea Learned and Jory Des Jardins have me thinking I’ve ignored women too much in my marketing. But that wasn’t enough, CNN had to tell me that I’ve ignored them in web design as well. This cnn.com article reports that 94% of...
by dustin | Aug 5, 2005 | Advertising, Branding, Unconventional Marketing
Seth Godin had an interesting post concerning the President Bush’s remarks concerning intelligent design and evolution. I have no idea if Seth and I agree on this topic. That isn’t the point. I’ll get to the point later. This is brilliant story...
by dustin | Jul 29, 2005 | Advertising, Branding, Unconventional Marketing
Continuing with “Celebrity Day” on Casual Fridays… There’s a lot of criticism and curiosity swirling around Tom Cruise and his abrupt change in public image. I’m no armchair publicist, so I won’t try to give my advice on what Tom...
by dustin | Jul 22, 2005 | Branding, Business Management, Marketing, Product Management, Technology
OK, I’ll admit that I’m an Apple fan. Having a background in graphics, I have been hooked on Apple products since I was introduced to them in college. I’m used to hearing how the sky is falling and Apple is hanging on by a thread. That’s why...
by dustin | Jul 8, 2005 | Branding, Business Management, Marketing
My wife called me the other day and, as I occasionally do, I answered her call as I would one from a customer. “Hello, this is Dustin.” I said. I have caller ID, so I usually know it is her before I answer and I will just greet her with “Hey.”...
by dustin | Jul 1, 2005 | Branding, Marketing, Unconventional Marketing
In reading Creating Customer Evangelists by Ben McConnell and Jackie Huba, I came across a statement with which I agreed and disagreed. Marketers often refer to “increasing brand loyalty” as a factor in increasing sales. But does this terminology really...
