Select Page

What’s Your Story(line)

Great article by Guy Kawasaki explaining Lois Kelley’s Nine Best Story Lines for Marketing. I would probably add one more story line… Leaving Ruin. These are stories of the pheonix rising from the ashes. How a person, group or organization survived certain...

Wielding the Brush

Mike Wagner has yet another fascinating post pondering the wisdom of incomplete brands. I love his thoughts and wonder why we don’t acknowledge how often the customer is wielding the paint brush, let alone encourage them to do it more.