by dustin | Sep 20, 2006 | Bloggers I Read, Branding, Business Management, Personal Brand, Professional Development, Seth Godin
Seth has written what I think is his most important post ever. How do we define success? Usually by others’ expectations. More to come on Friday. (More from me at least. My expectations don’t set Seth’s schedule.)
by dustin | Aug 25, 2006 | Branding, Business Management, Marketing, Viral Marketing, Word of Mouth
I was recently reading about the new Apple Mac Pro computers on digg. What’s most interesting is the reaction Apple gets from any announcement. Apple fans usually love it. Apple haters hate it (go figure). Reading their comments on digg is not for the faint of...
by dustin | Aug 11, 2006 | Branding, Business Management, Customer Experience, Human Resources
This would have been perfect if it were chocolate milk (see below). Two experiences this week that caught my attention. ———- First ———- My family came by the agency to eat downstairs at Gina and Guiseppi’s. As we struggled to...
by dustin | Jul 14, 2006 | Branding, Business Management, Personal Brand
Success is simpler than you think. Step 1: Be remarkable. Step 2: Be visible. Step 3: Be sustainable. Success is harder than you think.
by dustin | Jul 14, 2006 | Branding, Marketing
I don’t get this. But isn’t that the point? I see a lot of critics of products and commercials say, “I don’t get it.” I don’t think that is a valid criticism. It leads to spoon-feeding. Making the message plain enough that everyone...
by dustin | Jun 16, 2006 | Advertising, books, Branding, Marketing
This week, I had the opportunity to talk with Tim O’Leary over the phone. Tim is the CEO of Respond2, an advertising agency who admits traditional ads no longer work. Instead of creating entertainment and labeling it “branding” or simply settling for...
