by dustin | Jun 9, 2006 | Branding, Personal Brand, Society
I mentioned we’re not very good at soundbites and snapshots. Why not? Because we typically paint pictures in big brushstrokes… with a fat brush. And we assume that… Ann Coulter represents most conservative republicans. Jerry Falwell and Pat Robertson...
by dustin | Jun 9, 2006 | Branding, Business Management, Customer Experience, Marketing
We manage our brands. We are careful with the corporate identity, making sure we don’t use the wrong font or use the wrong PMS* color. We are diligent to ensure all our marketing pieces are “on brand”, using the same taglines and having the same look...
by dustin | Jun 2, 2006 | Advertising, Branding, Customer Experience, Marketing
Is there a difference between depth and authenticity? … between shallowness and a lie? We’re a society that is defined more and more by soundbites. Defining others more and more by snapshots. The problem is we’re not that good at it. In the majority...
by dustin | May 19, 2006 | Branding, Human Resources, Personal Brand, Professional Development, Technology
Via the Tom Peters! blog, I was introduced to a great NXTBook (yeah, I had never heard of that either) by Rajesh Setty, Personal Branding for Technology Professionals. It’s a great resource for identifying and promoting your personal brand. Not a technology...
by dustin | May 12, 2006 | Branding, Personal Brand, Professional Development, Purpose
On Wednesday, Tom Peters’ website featured a reference to Catherine Kaputa, a branding specialist and author of U R a Brand. The title and concept seem to fall in line with Tom Peters’ “Brand You” philosophy. Thanks to some comments on...
by dustin | May 5, 2006 | books, Branding, Personal Brand, Professional Development, Tom Peters!
I submitted a proposal to write a manifesto for Changethis.com. It is a presentation I present on personal development. The premise is based on the same concept as the 3 Rs of Business. In my presentation, I encourage individuals to take stock of their personal brand,...
