by dustin | Mar 17, 2006 | Advertising, Branding, Uncategorized
This is probably less insight, and more of just a flippant observation. My wife and I were watching some college basketball last night. During which, we saw an ad for Carrabba’s, one of our favorite places to eat. Toward the end of the commercial, Johnny...
by dustin | Mar 3, 2006 | Branding, Personal Brand, Tom Peters!
AOL has a neat little section of ‘Coach’ videos. There’s a lot on relationships and dating, but my real interest was in the clips from business coaches like Jeffrey Gitomer and Tom Peters. Especially check out Peters’ Brand You presentations....
by dustin | Feb 10, 2006 | books, Branding, Business Interview, Business Management, Case Study, Seth Godin
Each weekday morning, I receive a bubbly, little invite to check out what I may win that day. It could be a business book (or a library of books), or it may be a seminar, CDs, an interview with a famous author, or a bag of crap from the lost and found (they’ve...
by dustin | Feb 3, 2006 | Advertising, Blogging, Branding
Antony is staying on top of AT&T’s apparent misrepresentation of services offered (or at the least inconsistent representation). Check out Anthony’s post over at Names@Work to see how this one turned out. Left hand (advertising) meet right hand...
by dustin | Jan 30, 2006 | Advertising, Blogging, Branding, Ideas, Marketing
For personal reasons, my blogging has been fairly light lately. So, I’d like to throw in an occasional non-Friday post. Antony Van Couvering at Names@Work points out the inconsistent messages given between AT&T’s billboard and their website. Do you...
by dustin | Jan 27, 2006 | Branding, Church, Seth Godin, Unconventional Marketing
Are you spending all of your time trying to convert people to your product, service, church, organization, or political party? Get ready for the long, hard road ahead. I’m not saying that it won’t work, I’m not even saying it won’t be worth it....
