by dustin | Jan 6, 2006 | Branding, Customer Experience
The Gap by any other name… Could this be the same retailer that dominated the ’90s with its basic, casual attire? Well, yeah. It was just a little too easy for competitors like Target and Costco to replicate (and discount) button-down shirts and blue jeans. The...
by dustin | Dec 30, 2005 | books, Branding, Creativity, Marketing
The Book of Cool Ingenious. The Book of Cool is actually a set of DVDs and a book which document how some of the world’s “coolest people” perform their “coolest tricks.” This is like the Cliff Notes of cool. The concept is wicked smart in...
by dustin | Dec 23, 2005 | Advertising, books, Branding, Marketing
With a couple of presentations and significant client work lately… I’m a bit tapped out. The creative juices aren’t flowing as readily and I’m looking forward to the Christmas break as an opportunity to recharge. But this is a time of giving,...
by dustin | Dec 9, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
So, as it seems most ad agencies feel the answer to the dilemma of floundering response rates is entertainment… why haven’t we seen response rates increase as advertising has become more and more entertaining? Maybe it is because entertainment...
by dustin | Dec 2, 2005 | Branding, Business Management, Marketing, Personal Brand, Unconventional Marketing
‘Tis the season for giving, correct? Well here’s a couple of posts on whether to “give it away.” First is Garr Reynolds’ take over at Presentation Zen. He gives his philosophy on giving away presentations and/or services: Give it away...
by dustin | Nov 29, 2005 | Advertising, Branding, Ideas, Marketing, Personal Brand, Society, Spirituality
Belief is a powerful thing. It is essentially the driving force behind all of our actions. In order to understand how to market and brand your company (or product/service), you should have some understanding of what people believe. Am I saying you must become a...
