by dustin | Nov 18, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
Practicing our telepathy, John Moore (of Brand Autopsy) and I struck a similar chord on our most recent posts. Citing an Adweek article, John takes issue with RadioShack’s VP of Marketing and Brand Communication, Kieran Hannon. “We want to entertain [consumers]...
by dustin | Nov 18, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
I attended a marketing association meeting yesterday. I don’t usually attend this group’s meetings because they tend to focus on only one of the 4 Ps of marketing – Promotion (go figure). This time looked different though. The summary of the...
by dustin | Nov 11, 2005 | Advertising, Branding, Creativity, Design, Ideas, Marketing
In your opinion, should your business send catalogues? On occasion, I buy stock photography. I get photo catalogues all the time. Usually they wind up in the same place… the trash. I glance at most of them, but I’ve learned they’re pretty much all...
by dustin | Oct 28, 2005 | Branding, Business Management, Marketing, Product Management
johnmoore of Brand Autopsy was gracious enough to pay a visit to us business marketers in Tulsa at this month’s Business Marketing Association meeting. Speaking on Starbucks Tribal Knowledge (Business and Marketing Lessons Learned from Working Inside Starbucks),...
by dustin | Oct 21, 2005 | Advertising, Branding, Product Management, Unconventional Marketing
Thanks to Erica, who pointed out Jones Soda. I knew they accepted submitted photos to use on their product packaging. I didn’t think of them as one that might receive submissions via their website. Unlike Taco Bell (see Talking Sauce) and Dentyne, Jones Soda has...
by dustin | Oct 14, 2005 | Branding, Business Management, Marketing, Product Management, Unconventional Marketing
Ernie Mosteller talks about the silver bullet of advertising. Integrated agencies have sort of the right idea. Problem is, what they’re integrating is the web and traditional media. By my count, now that’s five ways to deliver an advertising message: TV, print, radio,...
