by dustin | Dec 2, 2005 | Branding, Business Management, Marketing, Personal Brand, Unconventional Marketing
‘Tis the season for giving, correct? Well here’s a couple of posts on whether to “give it away.” First is Garr Reynolds’ take over at Presentation Zen. He gives his philosophy on giving away presentations and/or services: Give it away...
by dustin | Oct 28, 2005 | Advertising, Business Management, Marketing, Product Management, Seth Godin
What’s more valuable than a product to sell? How about a person who’ll buy? While explaining the blockbuster success of Broadway’s upcoming Odd Couple, Seth Godin makes a not so odd statement. The lesson is that the new marketing makes it a lot...
by dustin | Oct 28, 2005 | Branding, Business Management, Marketing, Product Management
johnmoore of Brand Autopsy was gracious enough to pay a visit to us business marketers in Tulsa at this month’s Business Marketing Association meeting. Speaking on Starbucks Tribal Knowledge (Business and Marketing Lessons Learned from Working Inside Starbucks),...
by dustin | Oct 21, 2005 | Business Management, Human Resources, Marketing
Corporate recycling programs have gone from exclusive to expected. Many companies today recycle their paper, wood products, metal, ink cartridges, computer equipment, etc.. These items are reshaped or refilled so they can be a renewable source of supply. So businesses...
by dustin | Oct 14, 2005 | Branding, Business Management, Marketing, Product Management, Unconventional Marketing
Ernie Mosteller talks about the silver bullet of advertising. Integrated agencies have sort of the right idea. Problem is, what they’re integrating is the web and traditional media. By my count, now that’s five ways to deliver an advertising message: TV, print, radio,...
by dustin | Oct 14, 2005 | Business Management, Product Management
Not the 3 Rs of education (reading, writing, and arithmetic). How are two of those “R”s anyway? The 3 Rs of business. R&D HR and PR These should be the fundamentals of any business. R&D “Never ‘ally’ with a ‘vendor’...
